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What are We About?

Every business has to keep this question in mind in all of their business dealings, product decisions, personal interactions, and client development. I go through the process of defining what Wood-Fire Roasted Coffee Company is all about every year. Sometimes the answer is put on a sticky note on the computer screen and sometimes a little more formal and in depth rendition is called for. With the ever-changing coffee world I have to be constantly identifying me business goals.

The answer I come up with every time is, “We are about the Coffee.” That is all. I buy coffee based on quality and consistency then roast the coffee in a unique style over an Oak Wood Fire.

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