Coffee Blog

Climate Change and Coffee

How a Global Coffee Crisis May Be Averted By Natasha Bourlin Across the globe, the term “climate change” has become quite controversial. Few industries are as directly impacted by the possibilities and realities of climate change than farming, and Arabica coffee farmers are feeling the pressure, particularly in Ethiopia, the

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A (Micro)Lot of Coffee

Wood-Fire Roasted Coffee (WFRC) is embarking on a new mission with far-reaching benefits, beyond making your taste buds do a happy dance, and letting you face the day in a far better mood. Adding a rotating array of three-to-five microlot coffees to the WFRC repertoire will help customers explore some

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Reveling in the Roast

Pick Your Roasts Like an Expert “I like a strong cup of coffee, one with some kick…” “I like a dark roast.” These are two of the most widely heard phrases by coffee roasters seeking to determine how best to please the palate of their customers. Strength, as in “I

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It’s All About the Brew

Brewing the Best Cup of Coffee Possible at Home For painters, all quality paints have the potential to create artistic masterpieces. It’s about how you use them to create the artistry. For coffee-lovers, their palette of beans can positively or negatively impact their tasting palate, depending on how they brew

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Crafting a Masterpiece in a Cup

Just that first taste of the world’s favorite dark, steaming, aromatic elixir equals rejuvenation for many. While a multitude of humans partake in a coffee ritual daily, many don’t know much about the series of craft endeavors that lead to what’s contained in their cup. More details on the process

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Finding the Right Coffee for You:

There is a lot that goes into your morning cup. 70 years ago you just went down to the corner grocery and picked up a can of whatever pre-ground that you preferred. The coffee was then brewed with some magical formula, a measurement, most likely determined by the matriarch of

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Roasting history: Wood-fire, the West, and Reno

There’s a special mix of old and new in Reno. It’s one of my favorite things about this place. When I started roasting coffee, they were still driving cattle through town for the rodeo. If you look at the explosion of growth in the Midtown area, you’ll see a huge

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Underdeveloped coffee: It’s not tasty being green

Imagine a combination safe that opens to reveal a different treasure for each combination. Some combinations unlock marvels; others leave you staring at an empty metal box—and there are a myriad different treasures in between. This is the metaphor I like to use for roasting coffee. The fresh, green bean

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The evolution of a roaster: 14 years of obsession

On July 1, 2001, I opened Wood-Fire Roasted Coffee. The first decade flew by quickly enough; it’s hard to believe we’re an additional four years past that. When I started out roasting coffee beans, it was just over my kitchen stove. I’ve obviously learned quite a bit since then and

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